• "I highly recommend Graeme Boorer who has a vast wealth of CRM knowledge and experience, which he shares in his engaging style."
    Debra Cross, Graduate School of Business -
    Queensland University of Technology
  • Graeme's clients have spanned multiple industries, from telecom and finance to media firms, technology companies, and even utilities, but in our view his methods are universally applicable, and his enthusiasm and energy are contagious.
    Don Peppers and Martha Rogers, Ph.D.
  • Based on my close working relationship with Graeme, I can highly recommend him to anyone who wants to become up to date on the latest developments in CRM, database marketing strategy and practice. He is a creative and imaginative expert who sees advantages that others miss.
    Arthur Middleton Hughes,
    Author of Strategic Database Marketing
  • Your seminar was indeed an inspiration … our team armed with the knowledge you shared with us, is already fleshing out more strategies than we can bring to action.
    Gail Schurer, Executive Director & CEO,
    The Royal Children's Hospital Foundation, Qld
  • Graeme thinks strategically and big picture yet has the capacity to also get down to understanding user system needs and customer service outcomes.
    Ann Marie Docherty, Executive Director,
    Chamber of Commerce & Industry, WA
  • Graeme proved instrumental in bridging the gap between Vendor and Client, translating industry speak, fluidly liaising with the Vendor and ensuring accurate and sensible expectations were set and met by all parties.
    Andrew Rosson, Senior Systems Engineer,
    Oracle Corporation

Graeme Boorer’s Blog

  • Incorrigible Customers Can Starve Your Business
    October 23rd, 2013 by
    Given the size of Incorrigible customer groups, they persistently feature in the number of complaints, legal cases, bad debts, product returns, customer service interactions, sales calls, overdue accounts, warranty claims, and loyalty program costs. Marketing funds are another major victim of Incorrigibles. Product launch invitations (i.e. free […]
    Read more
  • Firing Incorrigible Customers
    October 23rd, 2013 by
    Booz Allen’s Strategy and Business magazine (1998) featured an article entitled “How to Brand Sand” that identified a group of customers they termed “Incorrigibles” and described them this way 3. Incorrigibles – No matter what you do, these customers are not going to love you. You can rent […]
    Read more

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Contact Us

Postal Address: 65 Hill Street, Roseville 2069 NSW
Telephone: +61 02 9923 1011 +61 0414 700703
Email: graeme@customerstrategies.com