Empower & Quantify Marketing’s Role in Revenue Generation
In 2012 organizations will continue to face economic pressure to accomplish more with less, as companies endeavor to achieve and sustain profitability through top-line revenue growth.
Sales and Marketing alignment is critical to enable and support this growth through the areas of common goal identification, defined responsibilities, and established workflows essential to producing optimal results.
Yet many companies struggle to realize their full potential because their sales and marketing organizations are misaligned or even work at odds to the detriment of revenue growth and sustained profitability.
Sales-Driven Marketing seminar is based on the premise that today’s sales and marketing organizations must adapt and integrate a myriad of tools, technologies, processes and methodologies to effectively manage and execute measurable programs. In short, to maximize every opportunity generated by marketing for conversion to revenue by sales, despite reductions in headcount, budget and other resources.
Through international case histories and best practice studies and research, Sales-Driven Marketing seminar will present proven common processes, capabilities, technologies and metrics successfully implemented by organizations to ensure sales and marketing alignment, and operational synergies that deliver sustainable, profitable growth.
Sales-Driven Marketing provides decision makers with insights from successful corporate marketing executives; leaders who have established their marketing teams – working hand-in-hand with sales, as true business partners.
Sales-Driven Marketing offers world’s best practice insights that will help senior executives meet the challenges of today’s marketing environment while driving market share, revenue growth and profitability.
Join industry leaders and your peers to participate in a broad array of informational sessions that will help you develop the foundation on which to build and maintain your marketing team’s reputation as top-line revenue contributors.
