Masterclass CRM 2018 is APAC's foremost training course and workshop for executives, users, marketers, managers and customer transformation program sponsors, keen to extract maximum value from their customer initiatives.
Rather than extol technology's capabilities, the program explores the "science of CRM" and customer experience; how to generate positive financial returns, while delivering a highly competitive, quality experience to all stakeholders.
Designed for business leaders and managers, Foundation Program provides an inspiring, cross-pollinating learning experience that transcends the traditional IT driven CRM approach and encourages creative collaboration across your enterprise to achieve CRM's elusive benefits.
Participants leave Foundation Day armed with a powerful framework that ensures all interdependent components are understood, addressed and prioritised.
Practitioner Program builds on lessons learnt and explores the more advanced, sophisticated "best practices" that supercharge customer transformation initiatives and fully leverage investments in existing technologies.
An information packed learning experience, where expertise shared and recommendations given are truly unbiased and strictly vendor independent, giving participants confidence and trusted direction.
If you’re looking to extract greater value from your investment in "customer" technologies, or to better connect the dots between CRM's promises and strategic opportunities, this seminar is a must for you.
Graeme J Boorer has more than two decades experience across sixty customer transformation prograsfrantion programs, will share proven methodologies and best practice skills and ideas that attendees can use to best plan, implement or refine their "customer relationship" business programs.
In February and March 2018, Customer Strategies will host a national series of one or two day (bookable separately) training courses and workshops in Perth, Adelaide, Melbourne, Brisbane, Sydney and Auckland. Find a course near you and register online.