Graeme Jeffrey Boorer

For over two decades, Graeme Jeffrey Boorer has designed and implemented state-of-the-art customer information driven marketing and business strategies for both Australian and international enterprises.

In addition to his consulting experience, Graeme’s continuing study and research into world’s best thinking on customer behavior, CRM, database, direct, interactive and web marketing initiatives, make him a highly sought after speaker, presenter and industry commentator. With over sixty CRM's experience, Graeme works closely with executive leaders to plan or enhance their transition from technology to CRMs art and science business disciplines.

Graeme’s consulting clients include: Macquarie Bank Limited, AMP Financial Services, General Insurance & Banking, Suncorp Bank, Telstra, The Royal Mint, The Salmat Group, Australia Post, Transurban, Mitre 10, National Maritime Museum, The Herald & Weekly Times, Commonwealth Bank Limited, and the Sydney Futures Exchange.

Since first presenting his inaugural Direct & Database Marketing Seminar, responding to attendee feedback, additional research and increasing experience, Graeme has refined and enhanced the program to ensure maximum learning takes place. Rather than seek to simply convince delegates of the value of CRM, Graeme shares practical, proven techniques, methodologies, real life case studies, established models, business processes and procedures that delegates can use and profit from – the very next day!

Masterclass CRM program has now been enjoyed by executive audiences across Australia, USA and Asia through public seminars and customised in-house programs involving teams of personnel who gain even greater benefit from group learning.


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