Graeme Jeffrey Boorer

For twenty years now, Graeme Jeffrey Boorer has designed and implemented state-of-the-art customer information driven marketing and business strategies for both Australian and international enterprises. In addition to his consulting experience, Graeme’s continuing study and research into world’s best thinking on customer behavior, relationships, database, direct, interactive and web marketing initiatives, make him a highly sought after speaker, presenter and industry commentator. With over sixty marketing technology programs experience, Graeme works closely with executive leaders to plan or enhance their transition to the era of marketing technologies and its business disciplines.

Graeme’s consulting clients include: The Seven Network, Macquarie Bank Limited, AMP Financial Services, General Insurance & Banking, Suncorp-Metway Bank, Telstra, The Salmat Group, Australia Post, Transurban CityLink, Mitre 10, Customer Intellect, The Herald & Weekly Times, Commonwealth Bank Limited, and the Sydney Futures Exchange.

In 1994, his company, Customer Strategies, presented its inaugural Direct & Database Marketing Seminar. With constant feedback, additional research and increasing experience, Customer Strategies has refined and enhanced the program to ensure maximum learning takes place. Rather than seek to simply convince delegates of the value of marketing technologies, Graeme shares practical, proven techniques, real case studies, established models, business processes and procedures that delegates can use and profit from – the very next day!

This proven program has been enjoyed by executive audiences across USA and Europe through public seminars and customised in-house programs involving teams of personnel who gain even greater benefit from group learning.