Graeme Jeffrey Boorer
For over two decades, Graeme Jeffrey Boorer has designed and implemented state-of-the-art customer information driven marketing and business strategies for both Australian and international enterprises.
In addition to his consulting experience, Graeme’s continuing study and research into world’s best thinking on customer behavior, CRM, database, direct, interactive and web marketing initiatives, make him a highly sought after speaker, presenter and industry commentator. With over sixty CRM's experience, Graeme works closely with executive leaders to plan or enhance their transition from technology to CRMs art and science business disciplines.
Graeme’s consulting clients include: Macquarie Bank Limited, AMP Financial Services, General Insurance & Banking, Suncorp Bank, Telstra, The Royal Mint, The Salmat Group, Australia Post, Transurban, Mitre 10, National Maritime Museum, The Herald & Weekly Times, Commonwealth Bank Limited, and the Sydney Futures Exchange.
Since first presenting his inaugural Direct & Database Marketing Seminar, responding to attendee feedback, additional research and increasing experience, Graeme has refined and enhanced the program to ensure maximum learning takes place. Rather than seek to simply convince delegates of the value of CRM, Graeme shares practical, proven techniques, methodologies, real life case studies, established models, business processes and procedures that delegates can use and profit from – the very next day!
Masterclass CRM program has now been enjoyed by executive audiences across Australia, USA and Asia through public seminars and customised in-house programs involving teams of personnel who gain even greater benefit from group learning.
Graeme proved to be instrumental in bridging the gap between the Vendor and the Client, translating industry speak to the client, fluidly liaising with the Vendor and ensuring accurate and sensible expectations were set and met by both parties. Graeme's passion and foresight for CRM, modern SOA and Enterprise 2.0 technologies ensured that his client was well represented and equipped to firstly consider, and then begin upon the most massive cultural and strategic business transformation ever undertaken by the business.
Graeme, your seminar has given us invaluable tools and ideas to begin to unleash the immense power of our databases, to date under-utilised. The seminar has inspired creative thoughts and solutions that will take us way beyond anything seen or achieved before.
Graeme proved himself a champion of customer-focused initiatives; seamlessly he worked with all personnel across divisions, he proved himself reliable, trustworthy, easy to work with and enthusiastic. Graeme was not just a consultant, but also a partner in helping Macquarie achieve its objectives.
Graeme is a high-level futurist who is able to spot with exceptional levels of accuracy, technology and market trends that offer significant new business opportunities. His integrity and professionalism is of the highest order.
Graeme provided us the insights and the know-how we needed to build a scalable CRM infrastructure, measurable database marketing programs, and an integrated leads management process. As a result, we were able to leverage our direct marketing activities as a part of our overall regional marketing campaigns and maximize results through our regional call centre and customer support centre. And more importantly, the CRM infrastructure and leads management process enabled us to better manage the multi-channel distribution and maximize our revenue. Graeme proved a most valuable member of our team who has high integrity and strong leadership.
Graeme has boundless energy and enthusiasm for solving the problems of clients and partners. These qualities are encapsulated in a highly motivated, forward looking innovator who also cares a great deal about keeping the customer happy.
Graeme has a deep understanding of the business of Customer Relationship Management with many years of qualified experience in this field. He is a strategic thinker and challenges operational thinking when setting the vision forward. He is very personable and engaging whilst comfortable from "C" level management to technical staff with a good understanding of the behaviours and motivations of the different groups within organisations. was instrumental in educating key personnel within the organisation to understand what enormous change the CRM Project was going to bring and thus equip the organisation with the necessary information needed to correctly understand the ensuing risks and benefits.
Graeme thinks strategically and big picture yet has the capacity to also get down to understanding user system needs and customer service outcomes. Graeme was professional, courteous and eager to take good counsel on how he could make a greater contribution to the business.
Graeme has wisdom borne of experience that enables him to take a high-level overview of an enterprise. We found his input to be of significant value as he clearly identified the key issues and worked well with our executive team.
Graeme is a most capable and skilled consultant with a solid track record of successfully partnering with large corporates with complex customer management problems. Among his extensive skill set is the key ability to collaborate successfully with stakeholders involved in large organisations. I have no hesitation in recommending Graeme as a trustworthy, reliable and knowledgeable consultant who I am confident can add considerable value to your customer management, sales and marketing operations.
Graeme is a most capable and skilled consultant I derived benefit from his consulting services in a very difficult and complicated dispute in which he assumed the role of honest broker. The results of this negotiation were successful due in no small measure to the fact that Graeme displayed independence backed by straight talking and incorruptible honesty.
Your seminar was indeed an inspiration … our team armed with the knowledge you shared with us, is already fleshing out more strategies than we can bring to action. Graeme our door is always open to you., we will certainly let our colleagues in the not-for-profit sector know of the professionalism and value of your programs on the power of analytical CRM.
Based on my close working relationship with Graeme, I can highly recommend him to anyone who wants to become up to date on the latest developments in CRM, database marketing strategy and practice. He is a creative and imaginative expert who sees advantages that others miss.
Graeme's clients have spanned multiple industries, from telecom and finance to media firms, technology companies, and even utilities, but in our view his methods are universally applicable, and his enthusiasm and energy are contagious.
Graeme's CRM expertise has provided me with a raft of invaluable tools in the areas of segmentation and customer value creation - two of the most important areas for a forward-thinking organization. His presentation method is both engaging and logical, and his knowledge, backed up by a wide range of real life experiences, second to none.