MasterClass CRM 2018 is designed for line of business and other executives who need to better understand "customer value creation" and how to deploy strategic and tactical programs to harness quality customers' full potential.


Attendee's roles and job titles typically include:

  • Chief Marketing Officers
  • Chief Marketing Technologists
  • Chief Marketing Technology Officers
  • Chief Information Officers
  • Chief Technology Officers
  • Chief Strategy Officers
  • Chief Innovation Officers
  • Chief Experience Officers
  • Chief Customer Officers
  • Digital Transformation Programs Heads
  • Director Marketing
  • IT Director & Managers, including
  • Director Customer Intelligence
  • Director Marketing Technology
  • Director Marketing Innovation
  • Director Marketing Operations
  • Director Marketing Analytics
  • Director Demand Generation
  • Director Growth
  • Director Product Marketing
  • Director CRM
  • Director Customer Service
  • Director E-commerce
  • Chief Customer Officers
  • Technology, Marketing & Management Consultants & Advisors
  • CRM Program Managers
  • Chief Marketing Officers
  • Heads of Customer Experience
  • Heads of Customer Intelligence & Analytics
  • Customer service and support executives
  • Sales and marketing executives
  • Business analysts
  • Enterprise and solution architects
  • Strategic planners, operations officers

Bring your direct reports and team members – participants gain powerful, practical and usable insights they can action the very next day to better plan and implement how your enterprise might best harness the "science of CRM" and customer experience, and not just their supporting technologies.