This event is designed for line of business and other senior executives who need to better understand "customer value creation" and how to deploy programs to harness customers' full potential.


Attendee's roles and job titles typically include:

  • Chief Marketing Officers
  • Chief Marketing Technologists
  • Chief Marketing Technology Officers
  • Chief Information Officers
  • Chief Technology Officers
  • Chief Strategy Officers
  • Chief Innovation Officers
  • Chief Experience Officers
  • Chief Customer Officers
  • Digital Transformation Programs Heads
  • Director Marketing
  • IT Director & Managers, including
  • Director Customer Intelligence
  • Director Marketing Technology
  • Director Marketing Innovation
  • Director Marketing Operations
  • Director Marketing Analytics
  • Director Demand Generation
  • Director Growth
  • Director Product Marketing
  • Director CRM
  • Director Customer Service
  • Director E-commerce
  • Chief Customer Officers
  • Technology, Marketing & Management Consultants & Advisors
  • CRM Program Managers
  • Chief Marketing Officers
  • Heads of Customer Experience
  • Heads of Customer Intelligence & Analytics
  • Customer service and support executives
  • Sales and marketing executives
  • Business analysts
  • Enterprise and solution architects
  • Strategic planners, operations officers

Bring your direct reports and team members – you will all gain powerful, practical and usable insights you can action the very next day to plan how your enterprise will fully harness the art and science of CRM as well as their technologies.

Book your seat for MasterClass CRM 2017

Register online